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Social Web
Social web
20,603
Online-Marketing
13,173
Internet marketing
13,057
Consumer behaviour
11,163
Konsumentenverhalten
11,123
Emotion
10,740
Informationsverbreitung
5,473
Information dissemination
4,906
Viral marketing
4,890
Virales Marketing
4,870
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3,802
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3,801
Electronic Commerce
3,518
E-commerce
3,301
Online-Handel
3,058
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3,055
Brand management
3,043
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3,034
Soziales Netzwerk
2,814
Theorie
2,736
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2,713
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2,700
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2,681
Social network
2,624
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2,609
Internet
2,535
Advertising
2,193
social media
2,186
Werbung
2,175
USA
1,951
United States
1,915
Markenimage
1,874
Brand image
1,869
Customer satisfaction
1,828
Kundenzufriedenheit
1,814
Digitalisierung
1,801
Deutschland
1,779
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1,744
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Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
Bigné Alcañiz, J. Enrique
15
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IGI Global
108
Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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International Telecommunications Society
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Peter Lang GmbH
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2
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2
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2
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2
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Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
86
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
CESifo working papers
59
Journal of advertising research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
20,598
EconStor
31
OLC EcoSci
2
Other ZBW resources
2
BASE
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1
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
2
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
3
Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
4
,
pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
Saved in:
4
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
7
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
8
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
9
The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning
- In:
International journal of market research
64
(
2022
)
3
,
pp. 354-375
Persistent link: https://www.econbiz.de/10013257988
Saved in:
10
Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser
;
Panahi, Hesam
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
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