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Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach

Rather, Raouf Ahmad - In: Journal of destination marketing & management 20 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012588603

Consumer behavior in hospitality and tourism

Dixit, Saurabh Kumar; Lee, Kuan-Huei; Poh Theng Loo - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 151-161

Persistent link: https://www.econbiz.de/10012257890

Tourists' selfies storytelling : preferences, intentions, and concerns for practise in the tourism and hospitality industry

Elshaer, Abdallah; Huang, Rong; Marzouk, Asmaa - In: Journal of vacation marketing 30 (2024) 3, pp. 459-478

Persistent link: https://www.econbiz.de/10014631990

Utilization of the Marketing Adaptability of Branded Mobile Applications : The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand Vocal, Loyalt...

samad, ramsha; Siddiqui, Danish Ahmed - 2022

A digital footprint is a salient factor to draw a strategy for remarketing and building the relationship between consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile...

Persistent link: https://www.econbiz.de/10013309663

The Routledge handbook of consumer behaviour in hospitality and tourism

Dixit, Saurabh Kumar (contributor) - 2017

pt. I. Overview of consumer behaviour -- pt. II. Service quality vis--vis consumer behaviour -- pt. III. Customer satisfaction perspective -- pt. IV. Consumer loyalty outlook -- pt. V. E-consumer behaviour -- pt. VI. Emerging dimensions of consumer behaviour.