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Social Web
Consumer behaviour
83,142
Konsumentenverhalten
80,662
Experiment
44,027
Theorie
26,591
Theory
26,174
Incentives
11,469
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10,652
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9,634
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9,429
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9,157
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7,923
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7,599
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6,712
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6,328
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5,893
Customer satisfaction
5,777
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5,691
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5,680
Kundenzufriedenheit
5,618
Feldforschung
5,308
Social web
5,034
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5,011
Service quality
4,740
Dienstleistungsqualität
4,697
Online-Marketing
4,679
Internet marketing
4,666
Brand
4,346
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4,335
Einzelhandel
4,277
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4,234
Vertrauen
4,179
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4,129
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Filieri, Raffaele
19
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14
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14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Stephen, Andrew T.
12
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11
Law, Chun Hung Roberts
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Rita, Paulo
11
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10
Füller, Johann
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
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9
Hennig-Thurau, Thorsten
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Akram, Umair
8
Gu, Bin
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8
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8
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Ko, Eunju
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Luo, Xueming
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Sohail, M. Sadiq
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Wallace, Elaine
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7
Bapna, Ravi
7
Conduit, Jodie
7
Hazari, Sunil
7
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Kumar, Vikas
7
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7
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Edward Elgar Publishing
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1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
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Journal of business research : JBR
224
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Journal of internet commerce
46
Journal of management information systems : JMIS
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
42
Information systems research : ISR
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
International journal of hospitality management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Marketing intelligence & planning
33
Journal of marketing management : MM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Electronic commerce research
31
International journal of business information systems : IJBIS
31
International journal of electronic commerce : IJEC
31
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
International journal of contemporary hospitality management
23
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ECONIS (ZBW)
5,034
EconStor
4
OLC EcoSci
1
Showing
1
-
10
of
5,039
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date (newest first)
date (oldest first)
1
Designing promotional
incentives
to embrace social sharing : evidence from field and online experiments
Sun, Tianshu
;
Viswanathan, Siva
;
Huang, Ni
;
Zheleva, Elena
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 789-820
Persistent link: https://www.econbiz.de/10012631383
Saved in:
2
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
3
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
4
Stimulating online reviews by combining financial
incentives
and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
5
Social influence bias in online ratings : a field
experiment
Cicognani, Simona
;
Figini, Paolo
;
Magnani, Marco
-
2016
values in e-commerce platforms and rating web sites. By means of a field
experiment
that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
Saved in:
6
Social advertising effectiveness across products : a large-scale field
experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
7
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
8
Creating social contagion through firm-mediated message design : evidence from a randomized field
experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
Saved in:
9
Social interactions and monetary
incentives
in driving consumer repeat behavior
Toker-Yildiz, Kamer
;
Trivedi, Minakshi
;
Choi, Jeonghye
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
Saved in:
10
Peer-to-peer solar and social rewards : evidence from a field
experiment
Carattini, Stefano
;
Gillingham, Kenneth
;
Meng, Xiangyu
; …
-
2022
study implements a field
experiment
to examine the influence of observability in the context of a novel pro-social behavior …
Persistent link: https://www.econbiz.de/10013473909
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