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Social Web
Consumer behaviour
82,429
Konsumentenverhalten
79,948
Unternehmensethik
17,493
Unternehmenskultur
17,157
Business ethics
16,906
Corporate culture
16,580
Theorie
15,518
Theory
15,236
Ethics
12,735
Ethik
12,221
Wirtschaftsethik
9,357
Relationship marketing
9,250
Beziehungsmarketing
9,215
Corporate social responsibility
7,936
Corporate Social Responsibility
7,896
Brand management
7,846
Markenführung
7,804
Deutschland
7,787
USA
7,766
United States
7,261
Germany
7,222
Economic ethics
7,189
Brand image
6,759
Markenimage
6,728
Customer satisfaction
5,733
Kundenzufriedenheit
5,554
Online-Handel
5,496
Soziale Werte
5,489
Online retailing
5,485
Social values
5,473
Social web
4,837
Service quality
4,558
Dienstleistungsqualität
4,502
Online-Marketing
4,484
Internet marketing
4,473
Brand
4,330
Markenartikel
4,319
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4,217
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4,178
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Füller, Johann
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Ruyter, Ko de
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
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IGI Global
6
American Marketing Association
3
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2
Edward Elgar Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Springer-Verlag GmbH
1
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Journal of business research : JBR
220
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Marketing intelligence & planning
34
Cogent business & management
33
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
International journal of hospitality management
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
International journal of business information systems : IJBIS
28
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
4,837
EconStor
1
OLC EcoSci
1
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61
Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina
;
Fiorani, Gloria
;
Mariani, Simone
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
Saved in:
62
Perspectives, opportunities and tensions in ethical and sustainable luxury : introduction to the thematic symposium
Osburg, Victoria-Sophie
;
Davies, Iain
;
Yoganathan, Vignesh
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10012436720
Saved in:
63
Ethical social media marketing in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
Saved in:
64
Exploring Big Data footprints and
ethics
: an undergraduate student focus
Miori, Virginia M.
;
Herschel, Richard T.
- In:
International journal of business intelligence research …
10
(
2019
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012112764
Saved in:
65
Reputation management and authenticity : a case study of Starbucks' UK tax crisis and "#spreadthecheer"campaign
Sisson, Diana C.
;
Bowen, Shannon A.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011776355
Saved in:
66
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
67
Being social for social : a co-creation perspective
Tregua, Marco
;
Russo Spena, Tiziana
;
Casbarra, Claudia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10011297505
Saved in:
68
Neuromarketing,
ethics
, and regulation : an exploratory analysis of consumer opinions and sentiment on blogs and social media
Luna-Nevarez, C.
- In:
Journal of consumer policy : consumer issues in law, …
44
(
2021
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10012655616
Saved in:
69
The role of ethical positions on responsible consumption behaviours and consumption values regarding the green products
Burucuoglu, Murat
;
Erdogan, Evrim
- In:
Global business & economics review
21
(
2019
)
5
,
pp. 533-555
Persistent link: https://www.econbiz.de/10012127042
Saved in:
70
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
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