1. Origins and definitions -- 2. Methodological approaches centered on values -- 3. Traditional approaches focusing on attitudes and activities -- 4. French approaches -- 5. The analysis of products, goods, and services purchased by the consumer -- 6. Fields of application of lifestyles -- 7....

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current