Marketplace lifestyles in an age of social media : theory and methods

1. Origins and definitions -- 2. Methodological approaches centered on values -- 3. Traditional approaches focusing on attitudes and activities -- 4. French approaches -- 5. The analysis of products, goods, and services purchased by the consumer -- 6. Fields of application of lifestyles -- 7. Problems and critiques raised by studies of lifestyles -- 8. New methodological and conceptual proposals -- 9. Social media and a theory and method for future research -- 10. General conclusions.