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~subject:"Social Web"
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Social Web
Advertising effects
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7
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Cheong, Yunjae
2
Ki, Eyun-Jung
2
Kim, Hyuksoo
2
Kim, Kihan
2
Ye, Lan
2
Noh, Yeayoung
1
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Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate communications : an international journal
22
(
2017
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10011599993
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2
Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate reputation review : an international journal
21
(
2018
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
Saved in:
3
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
4
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
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