Similar Search Results

Be creative, my friend! : engaging users on Instagram by promoting positive emotions

Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 130 (2021), pp. 416-425

Persistent link: https://www.econbiz.de/10012544844

Social interactions and monetary incentives in driving consumer repeat behavior

Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; … - In: Journal of marketing research : JMR 54 (2017) 3, pp. 364-380

Persistent link: https://www.econbiz.de/10011697428

Designing promotional incentives to embrace social sharing : evidence from field and online experiments

Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena - In: MIS quarterly 45 (2021) 2, pp. 789-820

Persistent link: https://www.econbiz.de/10012631383

Countering reactance in crisis communication : incorporating positive emotions via social media

Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369

Persistent link: https://www.econbiz.de/10012229560

Positive and negative emotional spirals in e-WOM of new recreational sports : a case study on Nordic walking

Zurawik, Marta; Hakala, Ulla; Sandberg, Birgitta - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 254-278

Persistent link: https://www.econbiz.de/10012160481

Extrinsic versus intrinsic rewards for contributing reviews in an online platform

Khern-am-nuai, Warut; Kannan, Karthik; Ghasemkhani, Hossein - In: Information systems research : ISR 29 (2018) 4, pp. 871-892

Persistent link: https://www.econbiz.de/10011975881

Monetary incentive and stock opinions on social media

Chen, Hailiang; Hu, Yu Jeffrey; Huang, Shan - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 391-417

Persistent link: https://www.econbiz.de/10012198584

Stimulating online reviews by combining financial incentives and social norms

Burtch, Gordon; Hong, Yili; Bapna, Ravi; Griskevicius, … - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2065-2082

Persistent link: https://www.econbiz.de/10011873959

Motivating User-Generated Content : Unintended Consequences of Incentive Thresholds

He, Liuyi; Luo, Jifeng; Tang, Yisong; Wu, Zhiyan; Zhang, Han - 2023

While monetary rewards have been widely used by online platforms to motivate user-generated content (UGC) contributions, users may not demonstrate the expected behaviors. Unintended consequences, exemplified by unchanged or reduced UGC contributions, may occur. Through two natural experiments,...

Persistent link: https://www.econbiz.de/10014350540

Monetary Incentives of Social Media Analysts

Koenraadt, Jeroen - 2023

results highlight the importance of incentives that specifically consider coverage quality as well as targeted incentives to … increase coverage quantity. My study contributes to our understanding of the role of incentives in the effectiveness of social …

Persistent link: https://www.econbiz.de/10014350727

1
2
3
4
5
6
7
8
9
10
Next
Last