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Social Web
Beziehungsmarketing
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Consumer behaviour
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Syrdal, Holly A.
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
2
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
3
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
4
Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance
Kalra, Ashish
;
Briggs, Elten
;
Schrock, Wyatt
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468779
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