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Social Web
Consumer behaviour
83,551
Konsumentenverhalten
81,101
Corporate social responsibility
35,986
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34,946
Theorie
12,151
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11,943
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9,313
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9,281
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7,904
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6,931
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6,909
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6,442
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6,183
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5,857
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5,761
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5,743
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5,679
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5,668
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5,656
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5,561
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5,384
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5,345
Social web
5,166
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5,059
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5,041
Germany
5,032
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4,677
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4,667
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4,557
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4,502
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4,438
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4,405
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4,398
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Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
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Ruyter, Ko de
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
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8
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7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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2
Technische Universität Braunschweig
2
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2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
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1
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
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1
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1
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1
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1
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1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
PR Career Center <Düsseldorf>
1
Peter Lang GmbH
1
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Journal of business research : JBR
224
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
62
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
49
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
44
Psychology & marketing
43
The journal of brand management : an international journal
41
International journal of hospitality management
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of management information systems : JMIS
37
Electronic commerce research
36
Cogent business & management
34
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Tourism management : research, policies, practice
33
International journal of business information systems : IJBIS
32
Journal of marketing
32
Journal of marketing management : MM
31
International journal of electronic commerce : IJEC
29
Young consumers : insight and ideas for responsible marketers
29
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of strategic marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Journal of business ethics : JOBE
23
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
5,166
EconStor
1
OLC EcoSci
1
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1
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5,168
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1
The influence of
authenticity
of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
2
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
3
When brands get real : the role of
authenticity
and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
4
Credibility
of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
5
Place familiarity and attachment : moderators of the relationship between readers'
credibility
assessment of a travel blog and review acceptance
Tan, Wee-Kheng
;
Chang, Yun-Ghang
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011517123
Saved in:
6
WOM
credibility
and eWOM
credibility
and their consequences for engagement
Castano, Ricardo
;
Escandon-Barbosa, Diana
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
Saved in:
7
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of
credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
Saved in:
8
"You really are a great big sister" : parasocial relationships,
credibility
, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
9
Celebrity vs. influencer endorsements in advertising : the role of identification,
credibility
, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
10
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
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