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Impact of a sustainable brand on improving business performance of airport enterprises : the case of Incheon International Airport
Lee, Yung-Kil; Park, Jin-Woo - In: Journal of air transport management 53 (2016), pp. 46-53
Persistent link: https://www.econbiz.de/10011546108
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Aufbau und Führung von Nachhaltigkeitsmarken in Social Media
Haller-Mangold, Teresa; Schaltegger, Stefan - In: CSR und Social Media : unternehmerische Verantwortung …, (pp. 25-39). 2014
Persistent link: https://www.econbiz.de/10010402012
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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PR 2.0 : How Digital Media Can Help You Build a Sustainable Brand
Friedman, John - 2017 - First edition.
Persistent link: https://www.econbiz.de/10013182666
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How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung; Kim, Eojina - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
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Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin; Mady, Ashraf - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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Trending topics plus future challenges and opportunities in brand management
Golob, Urša; Davies, Mark A. P.; Kernstock, Joachim; … - In: The journal of asset management 27 (2020) 2, pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528
Persistent link: https://www.econbiz.de/10012105188