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From white collar to influencer marketing? : how banks can reach young customers
Walzhofer, Nicole; Riekeberg, Marcus; Follert, Florian - In: International Journal of Financial Studies : open … 10 (2022) 3, pp. 1-26
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey data for the relevant group (n = 302) in...
Persistent link: https://www.econbiz.de/10013368467
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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Diverse and emotional : Facebook content strategies by Spanish hotels
Ferrer-Rosell, Berta; Martin-Fuentes, Eva; Marine-Roig, … - In: Information technology & tourism 22 (2020) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012226360
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics
Syawaluddin; Joni; Erwin - 2019
Persistent link: https://www.econbiz.de/10012146686
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Influence of users' psychosocial traits on Facebook travel-related behavior patterns
Jovanović, Tamara; Božić, Sanja; Bodroža, Bojana; … - In: Journal of vacation marketing 25 (2019) 2, pp. 252-263
Persistent link: https://www.econbiz.de/10012165835
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What affects the level of social networking site daily usage? : an empirical analysis of Greek university students
Antoniadis, Ioannis; Saprikis, Vaggelis; Koukoulis, Ioannis - In: International journal of e-business research : an … 16 (2020) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012212760
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Internationalisation business strategy via e-commerce
Pereira, Leandro; Tovstolyak, Yuliya; Costa, Renato J. … - In: International journal of business and systems research … 17 (2023) 2, pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
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Tourism in the COVID-19 era and the attempt to save it with the help of social media
Mihalcescu, Cezar Octavian; Sion, Beatrice; Iordache, … - In: Romanian economic and business review 16 (2021) 2, pp. 131-137
Persistent link: https://www.econbiz.de/10013530927
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The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188