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Politics and social media : an analysis of factors anteceding voting intention
Oliveira, Marcelo de; Almeida, Claudio Marcio de; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 309-332
Persistent link: https://www.econbiz.de/10013268078
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Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
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Effect of the use of social media in trust, loyalty and purchase intention in physical stores
Mainardes, Emerson Wagner; Cardoso, Marcelo Vieira - In: The international review of retail, distribution and … 29 (2019) 4, pp. 456-477
Persistent link: https://www.econbiz.de/10012209581
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Tourist expectations and perception of service providers : a Brazilian perspective
Lima, Mariana Marques de; Mainardes, Emerson Wagner; … - In: Service business 14 (2020) 1, pp. 131-166
Persistent link: https://www.econbiz.de/10012172773
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The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner; Portelada, Patrícia Helena … - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 961-991
Persistent link: https://www.econbiz.de/10014330949