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Social Web
Consumer behaviour
83,815
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26,443
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17,810
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6,102
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5,956
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5,912
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4,963
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4,947
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4,919
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15
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14
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12
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11
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11
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10
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10
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10
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10
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10
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10
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9
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9
Pantano, Eleonora
9
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9
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9
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9
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8
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8
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8
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8
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8
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2
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center of Market Oriented Product and Production Management
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
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1
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1
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1
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Journal of business research : JBR
271
Journal of retailing and consumer services
192
International journal of internet marketing and advertising : IJIMA
123
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
89
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Technological forecasting & social change : an international journal
71
The journal of brand management : an international journal
66
The journal of product & brand management
65
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
59
Journal of internet commerce
55
Psychology & marketing
55
International journal of electronic marketing and retailing : IJEMR
52
International journal of advertising : the review of marketing communications
51
Tourism management : research, policies, practice
48
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of marketing
44
International journal of hospitality management
42
Journal of marketing management : MM
42
Marketing intelligence & planning
42
Electronic commerce research
41
International journal of consumer studies
41
International journal of technology marketing : IJTMkt
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of electronic commerce research : JECR
39
Journal of management information systems : JMIS
39
Journal of strategic marketing
39
International journal of business information systems : IJBIS
38
SpringerLink / Bücher
38
Business horizons
37
Cogent business & management
37
Information systems research : ISR
37
Journal of travel and tourism marketing
37
International journal of electronic commerce : IJEC
33
Asia Pacific journal of marketing and logistics
31
International journal of contemporary hospitality management
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of fashion marketing and management
30
Young consumers : insight and ideas for responsible marketers
30
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ECONIS (ZBW)
6,611
EconStor
5
OLC EcoSci
1
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1
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10
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date (oldest first)
1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
3
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
4
the power of lurking : assessing the online experience of luxury
brand
fan page followers
Kéfi, Hajer
;
Maar, Daniel
- In:
Journal of business research : JBR
117
(
2020
),
pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
Saved in:
5
Is social media marketing worth it for luxury brands? : the dual impact of
brand
page satisfaction and
brand
love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
6
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
7
A study of antecedents and outcomes of social media WOM towards luxury
brand
purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
8
The role of status consumption and
brand
equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
Saved in:
9
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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