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Social Web
Konsumentenverhalten
79,337
Consumer behaviour
78,904
Electronic Commerce
23,578
E-commerce
20,898
Internet
19,784
Einzelhandel
17,641
Digitalisierung
15,836
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14,736
Theorie
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14,107
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13,528
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12,911
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12,689
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11,241
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11,222
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11,158
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11,059
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11,000
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10,332
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8,883
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8,451
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8,440
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8,281
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7,870
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6,903
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6,868
Kundenzufriedenheit
6,156
Customer satisfaction
6,149
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5,821
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5,678
Dienstleistungsqualität
5,155
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5,141
Welt
5,074
World
5,008
Werbewirkung
4,646
Digitale Plattform
4,609
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4,605
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4,601
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21
Filieri, Raffaele
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Loureiro, Sandra Maria Correia
20
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20
Law, Chun Hung Roberts
19
Rita, Paulo
18
Harrigan, Paul
16
Sabatini, Fabio
16
Stephen, Andrew T.
16
Bigné Alcañiz, J. Enrique
15
Hollebeek, Linda D.
15
Flavián Blanco, Carlos
14
Ozuem, Wilson
14
Tan, Yong
14
Qiu, Liangfei
13
Thaichon, Park
13
Wirtz, Bernd W.
13
Casaló, Luis V.
12
Füller, Johann
12
Hennig-Thurau, Thorsten
12
Hong, Yili
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Schweidel, David A.
12
Vrontis, Demetris
12
Whinston, Andrew B.
12
Xie, Tian
12
Constantinides, Efthymios
11
Haenlein, Michael
11
Ko, Eunju
11
Kozinets, Robert V.
11
Kretschmer, Tobias
11
Kumar, Vikas
11
Lorenzo-Romero, Carlota
11
Rana, Nripendra P.
11
Seo, Yuri
11
Adeola, Ogechi
10
Akram, Umair
10
Alarcón-del-Amo, María-del-Carmen
10
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IGI Global
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Springer Fachmedien Wiesbaden
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World Bank Group
9
American Marketing Association
8
National Bureau of Economic Research
6
Springer Gabler <Firma>
6
Books on Demand GmbH <Norderstedt>
5
Edward Elgar Publishing
5
Nomos Verlagsgesellschaft
5
OECD
4
Universität Mannheim
4
World Bank
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
3
MITP Verlags-GmbH & Co. KG
3
Springer-Verlag GmbH
3
Technische Universität Dresden
3
Verlag Dr. Kovač
3
Weltbank
3
epubli GmbH
3
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2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
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Dgroup
2
FinanzBuch Verlag
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
International Conference on Digital Libraries <2013, Delhi>
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International Telecommunications Society
2
Jornada Internacional de Comunicación Digital <1., 2015, Medellín>
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RWTH Aachen
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Redline Verlag
2
Rosa-Luxemburg-Stiftung
2
Springer International Publishing
2
Steria Mummert Consulting AG
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Journal of business research : JBR
328
Journal of retailing and consumer services
197
Technological forecasting & social change : an international journal
143
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
120
Information systems research : ISR
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
International journal of advertising : the review of marketing communications
80
Journal of marketing communications
75
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of management information systems : JMIS
71
Tourism management : research, policies, practice
71
SpringerLink / Bücher
70
Journal of internet commerce
63
Journal of promotion management : innovations in planning and applied research
63
The journal of product & brand management
63
Business horizons
62
Electronic commerce research
60
International journal of hospitality management
58
Springer eBook Collection
55
International journal of electronic marketing and retailing : IJEMR
54
Psychology & marketing
53
Cogent business & management
51
International journal of business information systems : IJBIS
51
Journal of electronic commerce research : JECR
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
The journal of brand management : an international journal
50
International journal of technology marketing : IJTMkt
49
International journal of electronic commerce : IJEC
47
Journal of marketing
47
Journal of marketing management : MM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
45
International journal of consumer studies
44
Journal of travel and tourism marketing
44
International journal of contemporary hospitality management
40
Journal of strategic marketing
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
Marketing intelligence & planning
40
International journal of e-business research : an official publication of the Information Resources Management Association
39
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ECONIS (ZBW)
11,157
EconStor
13
OLC EcoSci
2
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1
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
2
Data portability effects on data-driven innovation of online
platforms
: analyzing Spotify
Flórez Ramos, Esmeralda
;
Blind, Knut
- In:
Telecommunications policy : the international journal …
44
(
2020
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012595332
Saved in:
3
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
4
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
5
Value of data : there's no such thing as a free lunch in the digital economy
Li, Wendy C. Y.
;
Nirei, Makoto
;
Yamana, Kazufumi
-
2019
Persistent link: https://www.econbiz.de/10012134505
Saved in:
6
Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
7
Functional modelling and analysis of IDM e-tailer
platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
8
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
9
The influence of online reviews on restaurants : the roles of review valence, platform, and credibility
Lohuizen, Anne-Wil van
;
Trujillo-Barrera, Andres
- In:
Journal of agricultural & food industrial organization
18
(
2020
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012301092
Saved in:
10
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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