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Social Web
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Persönlichkeitspsychologie
12,778
Personality psychology
12,499
Theorie
10,840
Theory
10,602
Relationship marketing
9,072
Beziehungsmarketing
9,042
Brand management
7,660
Markenführung
7,621
Brand image
6,789
Markenimage
6,752
Customer satisfaction
5,751
Online-Handel
5,607
Online retailing
5,594
Kundenzufriedenheit
5,591
USA
5,590
United States
5,296
Soziale Norm
5,098
Social web
4,923
Experiment
4,915
Deutschland
4,854
Social norm
4,814
Online-Marketing
4,553
Internet marketing
4,539
Germany
4,454
Service quality
4,450
Dienstleistungsqualität
4,406
Brand
4,335
Markenartikel
4,324
Einzelhandel
4,204
Retail trade
4,161
Emotion
3,802
Werbewirkung
3,655
Electronic Commerce
3,631
Advertising effects
3,616
Verbraucherverhalten
3,588
E-commerce
3,523
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3,042
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
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14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Füller, Johann
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
Conduit, Jodie
7
Ghose, Anindya
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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12
IGI Global
8
American Marketing Association
3
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2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
MSB Matthes & Seitz Berlin Verlagsgesellschaft
1
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1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
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Journal of business research : JBR
218
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
62
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
48
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of management information systems : JMIS
38
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
34
Information systems research : ISR
34
International journal of business information systems : IJBIS
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Electronic commerce research
31
International journal of hospitality management
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
Journal of travel and tourism marketing
29
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,923
EconStor
3
OLC EcoSci
1
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1
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
2
Social media activation of pro-environmental personal norms : an exploration of informational, normative and emotional linkages to personal norm activation
Han, Wei
;
Wang, Yi
;
McCabe, Scott
- In:
Journal of travel and tourism marketing
38
(
2021
)
6
,
pp. 568-581
Persistent link: https://www.econbiz.de/10012623378
Saved in:
3
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
4
The determinants of non-consumption of disposable plastic : application of an extended theory of planned behaviour
Casaca, Joaquim A.
;
Loureiro, Ana
- In:
International journal of business environment : IJBE
15
(
2024
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10015060986
Saved in:
5
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
6
The role of ethical positions on responsible consumption behaviours and consumption values regarding the green products
Burucuoglu, Murat
;
Erdogan, Evrim
- In:
Global business & economics review
21
(
2019
)
5
,
pp. 533-555
Persistent link: https://www.econbiz.de/10012127042
Saved in:
7
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
8
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
9
Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda
Vladimirova, Katia
;
Henninger, C. E.
;
Alosaimi, S. I.
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
Saved in:
10
The linkage between social media influence and sustainable fashion consumption : alignment with SDG12 in the fashion industry
Madhura K
;
Panakaje, Niyaz
;
Parvin, S. M. Riha
- In:
South Asian journal of management : SAJM
30
(
2024
)
5
,
pp. 184-204
Persistent link: https://www.econbiz.de/10014583718
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