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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
2
A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon
;
Hua, Nan
;
Ozturk, Ahmet Bulent
;
Butt, …
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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