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~subject:"Social Web"
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Social Web
Advertising effects
14
Werbewirkung
14
Advertising
12
Werbung
12
Internet marketing
8
Online-Marketing
8
Consumer behaviour
7
Konsumentenverhalten
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6
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Native advertising
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Product Placement
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Product placement
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2
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Website
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Youth
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native advertising
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Poels, Karolien
5
Krouwer, Simone
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Walrave, Michel
2
Antheunis, Marjolijn L.
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De Backer, Charlotte J. S.
1
Dens, Nathalie
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Giles, David
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Hudders, Liselot
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Noort, Guda van
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Ouvrein, Gaëlle
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Pabian, Sara
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Paulussen, Steve
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Ponnet, Koen
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International journal of advertising : the review of marketing communications
2
Challenges in an age of dis-engagement
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of media business studies
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ECONIS (ZBW)
6
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1
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
2
Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Krouwer, Simone
;
Poels, Karolien
- In:
Challenges in an age of dis-engagement
,
(pp. 17-30)
.
2017
Persistent link: https://www.econbiz.de/10011688264
Saved in:
3
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
4
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
5
Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
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