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Peer effect of iPhone adoptions on social networks

Ke, T. Tony; Yang, Clair Zhuqing - 2017 - Last revised: January 2017

This paper studies the peer effect of iPhone adoptions in China. We use a unique data set of iPhone adoption records from a provincial capital city in China, in a span of over four years starting from iPhone's first introduction to mainland China. We construct a social network using six month's...

Persistent link: https://www.econbiz.de/10011750131

The effects of smartphone users' core self-evaluations and stickiness on intentions to download free social media apps

Wu, Jyh-Jeng; Lien, Che-Hui; Mohiuddin, Muhammad; … - In: Journal of decision systems 25 (2016) 3, pp. 263-272

Persistent link: https://www.econbiz.de/10011618044

Digital and new age consumer's (GEN Y) : a study among college students of Delhi NCR

Kapoor, Anuj Pal; Vij, Madhu - In: Journal of commerce & business studies 4 (2017) 1, pp. 25-42

Persistent link: https://www.econbiz.de/10012654688

An integrative model of consumers' intentions to purchase travel online

Amaro, Suzanne; Duarte, Paulo - In: Tourism management : research, policies, practice 46 (2015), pp. 64-79

Persistent link: https://www.econbiz.de/10010485574

Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking

Basoeki, Jonathan Bagus Pradhana; Agus, Anna Amalyah - In: The South East Asian journal of management 17 (2023) 2, pp. 50-73

Persistent link: https://www.econbiz.de/10014429032

The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach

Liao, Ying Kai; Tuan Cong Dao; That Thi Pham - In: International journal of services and standards : IJSS 13 (2023) 3/4, pp. 160-194

Persistent link: https://www.econbiz.de/10014430198

Social media and consumer engagement : the case of Malaysian student entrepreneurs

Al-Mamun, Abdullah; Che Nawi, Noorshella; Noorul Azwin … - In: Journal of Asia Pacific business 21 (2020) 3, pp. 185-206

Persistent link: https://www.econbiz.de/10012258228

How does interactivity impact user engagement over mobile bookkeeping applications?

Kumari, Pooja - In: Journal of global information management 30 (2022) 5, pp. 1-16

Persistent link: https://www.econbiz.de/10014308596

Social media adoption in business-to-business : IT and industrial companies compared

Veldeman, Céline; Praet, Ellen van; Mechant, Peter - In: International journal of business communication : IJBC … 54 (2017) 3, pp. 283-305

Persistent link: https://www.econbiz.de/10011707452

Social media marketing adoption by unorganised businesses in India : a technology adoption model-based approach

Sharma, Sarika; Singh, Archana; Rautela, Sonica - In: International journal of entrepreneurship and small … 49 (2023) 3, pp. 374-394

Persistent link: https://www.econbiz.de/10014335120

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