//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Commentary: the case for a hea...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Konsumentenverhalten
79,179
Consumer behaviour
78,746
Beziehungsmarketing
25,195
Relationship marketing
25,167
Theorie
10,846
Theory
10,675
Markenführung
7,974
Brand management
7,970
Kundenzufriedenheit
7,683
Customer satisfaction
7,672
Markenimage
6,840
Brand image
6,813
Dienstleistungsqualität
6,049
Service quality
6,036
Deutschland
5,848
Online-Handel
5,753
Online retailing
5,736
Social web
5,545
Germany
5,520
USA
5,436
United States
5,234
Online-Marketing
5,062
Internet marketing
5,023
Einzelhandel
4,511
Electronic Commerce
4,443
Retail trade
4,426
Brand
4,371
Markenartikel
4,364
E-commerce
4,290
Marketingmanagement
3,812
Marketing management
3,773
Werbewirkung
3,620
Advertising effects
3,581
Verbraucherverhalten
3,568
Emotion
3,396
Experiment
3,365
Vertrauen
3,073
Confidence
3,057
Werbung
2,952
more ...
less ...
Online availability
All
Undetermined
3,083
Free
888
Type of publication
All
Article
4,643
Book / Working Paper
905
Type of publication (narrower categories)
All
Article in journal
4,214
Aufsatz in Zeitschrift
4,214
Aufsatz im Buch
425
Book section
425
Graue Literatur
114
Non-commercial literature
114
Hochschulschrift
101
Working Paper
81
Arbeitspapier
79
Collection of articles of several authors
61
Sammelwerk
61
Aufsatzsammlung
55
Thesis
55
Conference paper
42
Konferenzbeitrag
42
Case study
35
Fallstudie
35
Konferenzschrift
22
Collection of articles written by one author
15
Ratgeber
15
Sammlung
15
Guidebook
14
Lehrbuch
7
Conference proceedings
4
Festschrift
3
Textbook
3
Amtsdruckschrift
2
Government document
2
Reprint
2
Catalog of products and producers
1
Forschungsbericht
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Produkt- und Herstellerübersicht
1
Statistics
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
5,284
German
267
French
1
Polish
1
Author
All
Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
15
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Ozuem, Wilson
13
Rita, Paulo
13
Hajli, Nick
12
Agnihotri, Raj
11
Casaló, Luis V.
11
Law, Chun Hung Roberts
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Constantinides, Efthymios
8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Ko, Eunju
8
Luo, Xueming
8
Pantano, Eleonora
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Cheung, Man Lai
7
Grewal, Dhruv
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
IGI Global
9
American Marketing Association
3
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
242
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Technological forecasting & social change : an international journal
67
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
47
International journal of advertising : the review of marketing communications
46
The journal of brand management : an international journal
43
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of consumer studies
39
Journal of strategic marketing
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing
36
Cogent business & management
35
International journal of hospitality management
35
Electronic commerce research
34
Information systems research : ISR
33
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
32
Marketing intelligence & planning
32
Tourism management : research, policies, practice
32
Journal of travel and tourism marketing
31
Business horizons
30
Asia Pacific journal of marketing and logistics
29
Journal of fashion marketing and management
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of the Academy of Marketing Science
27
SpringerLink / Bücher
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
more ...
less ...
Source
All
ECONIS (ZBW)
5,545
EconStor
2
OLC EcoSci
1
Showing
1
-
10
of
5,548
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
Saved in:
3
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
4
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
5
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
6
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
7
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
8
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
9
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
10
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->