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Social Web
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Relationship marketing
13
Brand
12
Markenartikel
12
Social web
12
Brand image
10
Markenimage
10
Virtual reality
10
Virtuelle Realität
10
augmented reality
10
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Innovation adoption
8
Innovationsakzeptanz
8
Marketing management
7
Marketingmanagement
7
Brand love
6
Marketing
6
technology acceptance
6
Emotion
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Satisfaction
5
USA
5
United States
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marketing
5
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Lieferantenmanagement
4
Opportunism
4
Supplier relationship management
4
Technischer Fortschritt
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Technological change
4
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Rauschnabel, Philipp A.
8
Ivens, Björn Sven
4
Rindfleisch, Aric
4
Felix, Reto
2
Hillebrandt, Isabelle
2
Ahn, Sun Joo
1
Ahuvia, Aaron
1
Alalwan, Ali A.
1
Antia, Kersi
1
Balakrishnan, Janarthanan
1
Barta, Sergio
1
Belk, Russell W.
1
Brech, Felicitas M.
1
Buhalis, Dimitrios
1
Burroughs, James E.
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Filieri, Raffaele
1
Flavián Blanco, Carlos
1
Gustafsson, Anders
1
Herz, Marc
1
Hinsch, Chris
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Jain, Varsha
1
Kaiser, Carolin
1
Kim, Jooyoung
1
Krishen, Anjala S.
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Lartey, Jared O.
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Messer, Uwe
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Molloy, Janice
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Oppelt, Hellen
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Pandey, Neeraj
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Praxmarer-Carus, Sandra
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Raman, Ramakrishnan
1
Ribeiro-Navarrete, Samuel
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Journal of business research : JBR
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of technology marketing : IJTMkt
1
Journal of marketing for higher education
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
Technological forecasting & social change : an international journal
1
The connected customer : the changing nature of consumer and business markets
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ECONIS (ZBW)
12
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1
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Saved in:
2
The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
Saved in:
3
Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 271-294)
.
2012
Persistent link: https://www.econbiz.de/10009747608
Saved in:
4
Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen
Rauschnabel, Philipp A.
;
Ivens, Björn Sven
; …
- In:
Social Media und Brand Community Marketing : …
,
(pp. 139-165)
.
2013
Persistent link: https://www.econbiz.de/10009700358
Saved in:
5
Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle
;
Ivens, Björn Sven
;
Molloy, Janice
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
Saved in:
6
Understanding the diffusion of virtual reality glasses : the role of media, fashion and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
Saved in:
7
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
8
Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.
;
Messer, Uwe
;
Schee, Brian A. Vander
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
Saved in:
9
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
10
God and mammon : the influence of religiosity on brand connections
Rindfleisch, Aric
;
Wong, Nancy
;
Burroughs, James E.
- In:
The connected customer : the changing nature of …
,
(pp. 163-201)
.
2010
Persistent link: https://www.econbiz.de/10003951890
Saved in:
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