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Social Web
Consumer behaviour
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5,099
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Filieri, Raffaele
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14
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14
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13
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7
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Journal of business research : JBR
219
Journal of retailing and consumer services
175
International journal of internet marketing and advertising : IJIMA
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Technological forecasting & social change : an international journal
67
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
48
Journal of internet commerce
45
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
43
The journal of brand management : an international journal
42
Journal of management information systems : JMIS
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Tourism management : research, policies, practice
36
International journal of hospitality management
35
Cogent business & management
34
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
34
Electronic commerce research
33
International journal of business information systems : IJBIS
33
Journal of marketing
33
Marketing intelligence & planning
33
Journal of marketing management : MM
32
Journal of travel and tourism marketing
30
International journal of electronic commerce : IJEC
29
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Journal of strategic marketing
24
Journal of hospitality marketing & management
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
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ECONIS (ZBW)
5,099
EconStor
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OLC EcoSci
1
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1
Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and
emotion
on a social messaging line app
Chen, Chih Ping
- In:
International journal of market research
63
(
2021
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
Saved in:
2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
4
Social media activation of pro-environmental personal norms : an exploration of informational, normative and emotional linkages to personal norm activation
Han, Wei
;
Wang, Yi
;
McCabe, Scott
- In:
Journal of travel and tourism marketing
38
(
2021
)
6
,
pp. 568-581
Persistent link: https://www.econbiz.de/10012623378
Saved in:
5
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
6
The impact of electronic word-of-mouth on online impulse buying behavior : the moderating role of big 5 personality traits
Husnain, Mudassir
;
Qureshi, Imran
;
Fatima, Tasneem
; …
- In:
Inventi impact: retailing & consumer services
(
2017
)
2
,
pp. 68-76
Persistent link: https://www.econbiz.de/10011752827
Saved in:
7
How do you feel about your friends? : understanding situational envy in online social networks
Wallace, Linda G.
;
James, Tabitha L.
;
Warkentin, Merrill
- In:
Information & management : the internat. journal of …
54
(
2017
)
5
,
pp. 669-682
Persistent link: https://www.econbiz.de/10011745453
Saved in:
8
Children's participation in brand-based social networks : examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recomme...
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011620052
Saved in:
9
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
10
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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