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Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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Value co-creation strategy in the social commerce era
Hajli, Nick (ed.) - 2019
Persistent link: https://www.econbiz.de/10012202813
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Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
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Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Sorensen, Anne; Andrews, Lynda; Drennan, Judy - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 898-922
Persistent link: https://www.econbiz.de/10011730676
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Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie; De Vries, Natalie Jane; Rahman, Mohammad M. - In: The journal of brand management : an international journal 24 (2017) 4, pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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A test of two models of value creation in virtual communities
Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
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Value co-creation and customer-driven innovation in social networking systems
Fragidis, Garyfallos; Ignatiadis, Ioannis; Wills, Chris - In: Exploring services science : first international …, (pp. 254-258). 2010
Persistent link: https://www.econbiz.de/10003990201
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Positionierung des Kunden in Wertschöpfungsnetzwerken
Sonnenschein, Martin; Weiss, Michael - In: Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza, (pp. 381-397). 2006
Persistent link: https://www.econbiz.de/10003363643
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Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing; Zhang, Yulin - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462164