platforms can adopt either an advertising model or a brokerage model. We develop a game-theoretic model to recommend the better …, meanwhile the commerce feature's basic value and the social value are both at an intermediate level, the advertising model is …

digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as … it correctly identifies the competition issues raised by digital advertising and accurately discusses the complex … mechanisms involved in digital advertising including real-time bidding (“RTB”). The CMA's analysis is very much in line with our …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively … understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users … observing" algorithmically-tuned digital advertising. We draw on our research across the Australian Ad Observatory and a multi …