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~subject:"Social Web"
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Effectiveness of social media...
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Social Web
Unternehmenserfolg
50,341
Firm performance
49,594
Social web
20,828
Performance measurement
15,352
Performance-Messung
14,541
Online-Marketing
13,268
Internet marketing
13,152
Consumer behaviour
8,480
Konsumentenverhalten
8,473
KMU
5,993
SME
5,980
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5,861
Corporate Governance
5,860
USA
5,354
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5,337
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5,202
Managers
4,848
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4,843
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4,762
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4,588
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4,576
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4,332
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4,209
Theorie
4,166
Theory
4,101
Germany
3,973
Beziehungsmarketing
3,789
Relationship marketing
3,787
Innovationsmanagement
3,720
Electronic Commerce
3,639
China
3,601
Innovation management
3,591
Corporate Social Responsibility
3,481
Corporate social responsibility
3,472
E-commerce
3,425
Entrepreneurship
3,378
Gastronomie
3,362
Gastgewerbe
3,345
Restaurant industry
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Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
OECD
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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International Telecommunications Society
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MITP Verlags-GmbH & Co. KG
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Steria Mummert Consulting AG
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3
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3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
230
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
139
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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ECONIS (ZBW)
20,823
EconStor
31
OLC EcoSci
2
Other ZBW resources
2
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1
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1
The impact of social media reviews on restaurant performance : the moderating role of excellence certificate
Kim, Woo Gon
;
Li, Jun
;
Brymer, Robert A.
- In:
International journal of hospitality management
55
(
2016
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011497923
Saved in:
2
Linking social media marketing to restaurant performance : the moderating role of advertising expenditure
Han, Wenjia
;
Ozdemir, Ozgur
;
Agarwal, Shivam
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 1852-1870
Persistent link: https://www.econbiz.de/10015053145
Saved in:
3
Digital transformation of human resource management : social media's performance effect
Vardarlier, Pelin
;
Ozsahin, Mehtap
- In:
International journal of innovation and technology …
18
(
2021
)
3
,
pp. 2150005-1-2150005-22
Persistent link: https://www.econbiz.de/10012613158
Saved in:
4
The effectiveness of managing social media on hotel performance
Kim, Woo Gon
;
Lim, Hyunjung
;
Brymer, Robert A.
- In:
International journal of hospitality management
44
(
2015
),
pp. 165-171
Persistent link: https://www.econbiz.de/10010501914
Saved in:
5
Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
6
Joint effects of management responses and online reviews on hotel financial performance : a data-analytics approach
Xie, Karen L.
;
So, Kevim Kam Fung
;
Wang, Wei
- In:
International journal of hospitality management
62
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011702700
Saved in:
7
The effect of social media on hotels' business performance in the Lebanese hotel sector : effect of social media on hotels' business performance
Halawani, Firas Mohamad
;
Soh, Patrick Chin-Hooi
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012104280
Saved in:
8
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
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