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Effects of Pharmaceutical Prom...
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Social Web
Bibliometrics
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13,905
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11,378
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8,038
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6
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6
Noort, Guda van
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5
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5
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4
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4
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Quinn, Martin
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Sen, Sandipan
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Peter Lang GmbH
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International journal of advertising : the review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
40
Journal of business research : JBR
36
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising research
23
Journal of retailing and consumer services
23
Journal of marketing communications
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing intelligence & planning
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
Cogent business & management
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of travel and tourism marketing
10
CESifo working papers
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of electronic commerce research : JECR
9
Journal of internet commerce
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of business information systems : IJBIS
7
International journal of consumer studies
7
International journal of technology marketing : IJTMkt
7
Journal of advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Information systems research : ISR
6
Journal of marketing management : MM
6
Journal of promotion management : JPM
6
Journal of strategic marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Health marketing quarterly
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Internet policy review : journal on internet regulation
5
Journal of marketing
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ECONIS (ZBW)
1,212
EconStor
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1
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
2
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
3
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
4
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
5
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
6
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
7
Social networking sites'
advertising
effectiveness : a systematic insight into literature
Sinha, Neena
;
Singh, Pratibha
- In:
International journal of Indian culture and business …
20
(
2020
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
Saved in:
8
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
9
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
10
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
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