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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin; Nuttawut Rojniruttikul - In: Corporate Practices: Policies, Methodologies, and …, (pp. 247-261). 2024
Persistent link: https://www.econbiz.de/10014564136
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10010532185
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Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F. - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
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The effect of interpersonal influence within virtual communities
Munoz, Caroline - 2003
Persistent link: https://www.econbiz.de/10002654965
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728180
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Deriving psychodynamics among consumers through social media : a qualitative analysis of network performers
Bojorges Moctezuma, Natasha Patricia - In: Start-up enterprises and contemporary innovation …, (pp. 251-264). 2018
Persistent link: https://www.econbiz.de/10011764786