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Social Web
Consumer behaviour
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Geldpolitik
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Regelbindung versus Diskretion
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Rules versus discretion
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Yazdanparast, Atefeh
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Joseph, Mathew
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Zolfagharian, Mohammadali
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Muniz, Fernanda
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Qureshi, Anita
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Sakib, Md. Nazmus
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Young consumers : insight and ideas for responsible marketers
2
Journal of marketing management : MM
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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An investigation of Facebook boredom phenomenon among college students
Yazdanparast, Atefeh
;
Joseph, Mathew
;
Qureshi, Anita
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 468-480
Persistent link: https://www.econbiz.de/10011522185
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2
Consumer based brand equity in the 21st century : an examination of the role of social media marketing
Yazdanparast, Atefeh
;
Joseph, Mathew
;
Muniz, Fernanda
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10011615374
Saved in:
3
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
4
Does parasocial interaction with weight loss vloggers affect compliance? : the role of vlogger characteristics, consumer readiness, and health consciousness
Sakib, Md. Nazmus
;
Zolfagharian, Mohammadali
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132284
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