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Social Web
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Wirkungsanalyse
78,031
Impact assessment
75,918
Coronavirus
35,082
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9,267
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8,994
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8,845
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8,832
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8,436
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7,459
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7,455
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7,113
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6,956
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6,621
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6,588
China
5,834
Online-Handel
5,548
Online retailing
5,534
Kundenzufriedenheit
5,513
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5,512
Perception
5,344
India
5,318
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5,305
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5,279
Social web
5,005
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Filieri, Raffaele
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14
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13
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13
Hollebeek, Linda D.
12
Rita, Paulo
11
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10
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Ranfagni, Silvia
10
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9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
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Stephen, Andrew T.
9
Usman, Osly
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Veloutsou, Cleopatra
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7
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7
Schweidel, David A.
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
De Gruyter Oldenbourg
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2
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1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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1
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1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Journal of business research : JBR
222
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Technological forecasting & social change : an international journal
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
56
Journal of marketing communications
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Cogent business & management
38
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
The journal of brand management : an international journal
36
Tourism management : research, policies, practice
35
Journal of management information systems : JMIS
32
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
International journal of hospitality management
30
International journal of technology marketing : IJTMkt
30
International journal of electronic commerce : IJEC
28
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
27
Journal of marketing
27
Journal of travel and tourism marketing
27
International journal of business information systems : IJBIS
26
Journal of the Academy of Marketing Science
26
Marketing intelligence & planning
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
5,005
EconStor
4
OLC EcoSci
1
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1
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1
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
2
Wisdom of crowds detects COVID-19 severity ahead of officially available data
Turiel, Jeremy David
;
Fernandez-Reyes, Delmiro
;
Aste, Tomaso
-
2020
Persistent link: https://www.econbiz.de/10012487353
Saved in:
3
Gender Differences in the
Perception
of Selected Aspects of Social Media as Part of Ecommerce Activities during a Pandemic
Nastišin, Ľudovít
;
Fedorko, Richard
;
Bačík, Radovan
-
2021
to examine the
perception
of selected aspects of social media in the light of gender differences during a pandemic in the …
Persistent link: https://www.econbiz.de/10014086220
Saved in:
4
Perceived helpfulness, perceived trustworthiness, and their impact upon social commerce users’ intention to seek shopping recommendations
Qin, Li
;
Kong, Sue
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10011432520
Saved in:
5
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
6
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark
;
Luster, Sean
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Saved in:
7
Utilizing self
perception
theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
8
Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza
;
Armas-Cruz, Yaiza
;
Morini-Marrero, …
- In:
International journal of hospitality management
78
(
2019
),
pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
Saved in:
9
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
10
Determinants of discontinuous intention of attention to mobile instant message services
Wu, ChienHsing
;
Kao, Shu-Chen
;
Chiu, Hsin-Yi
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 219-230
Persistent link: https://www.econbiz.de/10012025961
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