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Designing promotional incentives to embrace social sharing : evidence from field and online experiments
Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena - In: MIS quarterly 45 (2021) 2, pp. 789-820
Persistent link: https://www.econbiz.de/10012631383
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Social influence bias in online ratings : a field experiment
Cicognani, Simona; Figini, Paolo; Magnani, Marco - 2016
values in e-commerce platforms and rating web sites. By means of a field experiment that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
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Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu; Viswanathan, Siva; Zheleva, Elena - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
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Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments
Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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Philanthropic Campaigns and Customer Behavior : Field Experiments on an Online Taxi Booking Platform
Singh, Jasjit - 2017
Firms commonly undertake philanthropic campaigns as a means of attracting and retaining customers. Such campaigns often take the form of charity-linked promotions, whereby a firm donates a specific amount to a charitable cause when a customer takes up the promotion through a related purchase. We...
Persistent link: https://www.econbiz.de/10012969718
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Social Nudges Boost Productivity on Online Platforms : Evidence from Field Experiments
Zeng, Zhiyu - 2020
effectiveness of social nudges, we conducted a randomized field experiment (N=1,526,574) on a video-sharing social network platform … productivity benefits of receiving a social nudge can last five days. Furthermore, leveraging another experiment where treatment … social nudges in a second experiment. Our findings highlight the value of leveraging co-user influence for online platforms …
Persistent link: https://www.econbiz.de/10012832898