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Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina
Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57
Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. Although online advertising methods are a relatively new...
Persistent link: https://www.econbiz.de/10012012589
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Aspects of regulation and competition in European telecommunication markets
Veith, Tobias - 2010
Persistent link: https://www.econbiz.de/10009013007
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The effect of the internet on voting behavior : the internet can reduce political participation and thus affect legislation in labor and other areas
Heblich, Stephan - 2016
The internet has transformed the way in which voters access and receive political information, such that it has … to filter relevant information themselves. The introduction phase of the internet coincided with a decreasing voter … internet's effects on the consumption of information is also relevant for how voters view labor policies. …
Persistent link: https://www.econbiz.de/10011533348
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Aus Vielen wird das Eins gefunden - wie Web 2.0 unsere Kommunikation verändert
Meckel, Miriam - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 17-23
Persistent link: https://www.econbiz.de/10003759760
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Bloggen für eine Nachhaltige Entwicklung?!
Schulz, Daniel - In: Umweltwirtschaftsforum : uwf ; die … 17 (2009) 1, pp. 149-154
der Filterung von Nachhaltigkeitsinhalten im Internet wahr und lässt durch die Bereitstellung kontinuierlicher …
Persistent link: https://www.econbiz.de/10003823240
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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User-generated content and the participative market
White, Gregor - In: Managing creativity : exploring the paradox, (pp. 189-215). 2010
Persistent link: https://www.econbiz.de/10003938434
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"Get connected" : Internetkulturen im Kontext gesellschaftlicher Erwartungen und vor dem Hintergrund des öffentlichen Mediendiskurses
Scherle, Nicolai - In: Social Web im Tourismus : Strategien - Konzepte - …, (pp. 283-295). 2010
Persistent link: https://www.econbiz.de/10008652765
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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Handbook of media economics ; Volume 1B
Anderson, Simon P. (ed.); Waldfogel, Joel (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011419940