Using detailed social broadcasting data from an online charitable giving campaign on Twitter, we evaluate two competing models of economic incentives on online pro-social behavior. Specifically, we focus on the effectiveness of gratitude-embedded messages on online charitable giving behavior,...

An extensive literature in economics and finance has documented “home bias,” the tendency that transactions are more likely to occur between parties in the same geographical area, rather than outside. Using data from a large online crowdfunding marketplace and employing a quasi-experimental...

Social media platforms have been used by firms for a variety of purposes including for attracting new customers, communicating with existing customers, building firms' brand image, among others. However, there is very little research on the content strategies adopted by traditional rival firms...