Retailers' Content Strategies on Social Media : Insights from Analysis of Large-scale Twitter Data
Year of publication: |
2020
|
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Authors: | Lysyakov, Mikhail |
Other Persons: | Viswanathan, Siva (contributor) ; Zhang, Kunpeng (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Einzelhandel | Retail trade | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3435151 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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