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Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William; Chan, Ka Wing; Know, Junburn; Dhaoui, Chedia; … - In: Industrial marketing management : the international … 112 (2023), pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya; Septianto, Felix - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
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The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum; Chan, Ka Wing; Gu, William; Septianto, Felix - In: Industrial marketing management : the international … 104 (2022), pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
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The impact of social media visual features on acceptance of meat substitute
Septianto, Felix; Kemper, Joya A; Quang, Huy P; Li, Shuge; … - In: International journal of market research 64 (2022) 6, pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
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Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix; Mathmann, Frank - In: Journal of advertising 53 (2024) 3, pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
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How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting; Zhao, Fang; Lee, Ji Min; Park, Jiwoon; … - In: Journal of business research : JBR 171 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014536007