Narrow search
Showing 1 - 10 of 5,056
Cover Image
Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
Cover Image
Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions
Yen, Yung-Shen - In: Management decision : MD 54 (2016) 10, pp. 2462-2484
Persistent link: https://www.econbiz.de/10011579626
Cover Image
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad; Nasir, Melika; Shokoohyar, Sina; … - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Cover Image
Generation Z and Indonesian social commerce : unraveling key drivers of their shopping decisions
Hidayanto, Achmad Nizar; Chairote Yaiprasert - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-10
The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business activities, especially for Generation Z (Gen-Z)....
Persistent link: https://www.econbiz.de/10014581592
Cover Image
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Cover Image
Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
Cover Image
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Cover Image
What attributes affect customer satisfaction in green restaurants? : an aspect-based sentiment analysis approach
Shahhosseini, Mansour; Nasr, Arash Khalili - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 472-490
Persistent link: https://www.econbiz.de/10014513662
Cover Image
Cognition-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
Cover Image
Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776