Narrow search
Showing 1 - 4 of 4
Cover Image
Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting; Yan, Xiangbin; Wang, William Yu Chung; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Cover Image
Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan; Yan, Xiangbin - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
Cover Image
Impact of CEO media appearance on corporate performance in social media
Bai, Lijuan; Yan, Xiangbin; Yu, Guang - In: The North American journal of economics and finance : a … 50 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10012201376
Cover Image
Impact of social media capability on firm performance : new evidence from China
Bai, Lijuan; Yan, Xiangbin - In: Asian business & management 22 (2023) 1, pp. 118-136
Persistent link: https://www.econbiz.de/10013557006