Impact of social media capability on firm performance : new evidence from China
Year of publication: |
2023
|
---|---|
Authors: | Bai, Lijuan ; Yan, Xiangbin |
Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 22.2023, 1, p. 118-136
|
Subject: | CEO social media capability | Consumer engagement | Econometric modeling | Firm performance | Firm social media capability | Unternehmenserfolg | Social Web | Social web | China | Führungskräfte | Managers | Online-Marketing | Internet marketing |
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