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Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels; McEvoy, Chad D.; Watanabe, Nicolas - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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Editorial: big data and analytics in sport management
Watanabe, Nicholas M.; Shapiro, Stephen L.; Drayer, Joris - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 197-202
Persistent link: https://www.econbiz.de/10012658670
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Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
O'Hallarn, Brendan; Shapiro, Stephen L.; Pegoraro, Ann - In: International journal of sport management and marketing … 18 (2018) 3, pp. 199-219
Persistent link: https://www.econbiz.de/10011884698
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Unfolding the Twitter scene of the 2017 UEFA Champions League Final : social media networks and power dynamics
Yan, Grace; Watanabe, Nicholas M.; Shapiro, Stephen L.; … - In: European Sport management quarterly : ESMQ 19 (2019) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10012177435
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The displaced fan : the importance of new media and community identification for maintraining team identity with your hometown team
Collins, Dorothy R.; Heere, Bo; Shapiro, Stephen L.; … - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 655-674
Persistent link: https://www.econbiz.de/10011641175