This research identifies key terms related to the Metaverse. It investigates the pros and cons of using this immersive technology for educational purposes. The findings suggest that the Metaverse provides multi-sensory experiences in three-dimensional (3D) environments and enables individuals to...

Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...

Several brands are striving in their endeavors to find new ways to improve their consumer engagement through social media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this chapter addresses a gap in the academic literature as...