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User experience-driven wireless services development
Park, Jee Y.; Mandyam, Giridhar D. - In: Product research : the art and science behind …, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003977214
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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
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Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael; Bonfrer, Andre - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
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Assessing the influence of motivations and attitude on mobile social networking use
Sanz Blas, Silvia; Ruiz Mafe, Carla; Martí-Parreño, Jose - In: Global business perspectives 1 (2013) 2, pp. 164-179
Persistent link: https://www.econbiz.de/10009751225
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An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
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Temporal pattern of communication : messaging within a mobile social networking app
Wang, Qinghua; Zhu, Yan - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 57-68
Persistent link: https://www.econbiz.de/10010506932