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Introduction to the special issue information technology in retail : toward omnichannel retailing

Piotrowicz, Wojciech; Cuthbertson, Richard - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 5-15

Persistent link: https://www.econbiz.de/10010391423

The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

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How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach

Shankar, Amit; Yadav, Rambalak; Gupta, Manish; … - In: Journal of global information management 29 (2021) 6, pp. 1-25

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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

Persistent link: https://www.econbiz.de/10015075444

Digital channels for building collaborative consumption communities

Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184

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The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

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Disruptive online service innovation in the presence of competition among disruptors : the case of 3rd-party online payment

Zhou, Yang; Zhang, Qingpu - In: International journal of services technology and management 25 (2019) 3/4, pp. 384-403

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Banking business and social media : a strategic partnership

Nitescu, Dan Costin - In: Theoretical and applied economics : GAER review 22 (2015) 4, pp. 121-132

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Offerings as digitalized interactive platforms : a conceptual framework and implications

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Demystifying the power of digital to become a cleverer enterprise : the concept of "digital quotient"

Yaslioglu, Murat; Yaslioglu, Duygu Toplu - In: Social media for knowledge management applications in …, (pp. 264-289). 2018

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