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The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
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Der Konsument in der digital-kollaborativen Wirtschaft : Eine empirische Untersuchung der Anbieterseite auf C2C-Plattformen
Zimmermann, Vita - 2017
Merkmale der digital-kollaborativen Wirtschaft -- Bessere Nutzung ungenutzter Ressourcen -- Interpretationsraum des Begriffs Teilen -- Erklärbarkeit und Beeinflussung der Vermietungserwartung -- Diskriminierende soziodemografische Merkmale und vermietungsaffine Gruppen.
Persistent link: https://www.econbiz.de/10014018398
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Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh; Rajak, Binod Kumar; Paliwal, Minakshi - In: International journal of business information systems : … 43 (2023) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
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Der Konsument in der digital-kollaborativen Wirtschaft : eine empirische Untersuchung der Anbieterseite auf C2C-Plattformen
Zimmermann, Vita - 2017
Persistent link: https://www.econbiz.de/10011582939
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The impact of Twitter on consumption : evidence from museums
Campaniello, Nadia; Ciarlantini, Sara; Mollisi, Vincenzo - 2024
Persistent link: https://www.econbiz.de/10014518569
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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna - 2022
Persistent link: https://www.econbiz.de/10013349235
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Do topic and sentiment matter? : predictive power of online reviews for hotel demand forecasting
Wu, Chenguang; Zhong, Shiteng; Song, Haiyan; Wu, Ji - In: International journal of hospitality management 120 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015071104
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Implications on the use of social media for pre-purchase information searches for automobiles
Mahrous, Abeer A. - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 254-275
Persistent link: https://www.econbiz.de/10011628221
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Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of marketing communications 25 (2019) 5, pp. 511-534
Persistent link: https://www.econbiz.de/10012203331