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Psychology & marketing
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Information systems research : ISR
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International journal of technology marketing : IJTMkt
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International journal of business information systems : IJBIS
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Cogent business & management
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Tourism management : research, policies, practice
31
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Implications on the use of social media for pre-purchase information searches for automobiles
Mahrous, Abeer A.
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011628221
Saved in:
2
Online customer engagement through blogs in
India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
3
Mobile Communities für Automobilhersteller : Grundlagen, Potenziale, Gestaltung und Bewertung
Steidle, Markus
-
2013
Persistent link: https://www.econbiz.de/10009779371
Saved in:
4
Learning to be a platform owner : how BMW enhances app development for cars
Weiss, Niklas
;
Wiesche, Manuel
;
Schreieck, Maximilian
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
6,2
,
pp. 4019-4035
Persistent link: https://www.econbiz.de/10013548823
Saved in:
5
Cognition
-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad
- In:
Middle East journal of management : MEJM
6
(
2019
)
3
,
pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
Saved in:
6
Control and power in online consumer tribes : the role of confessions
Yngfalk, Anna Fyrberg
;
Cova, Bernard
;
Pace, Stefano
; …
-
2013
Persistent link: https://www.econbiz.de/10010239556
Saved in:
7
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
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8
The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa
;
Khair, Nadine
;
Elmarakby, Reyad
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
Saved in:
9
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
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10
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
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