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~subject:"Social Web"
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Social Web
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
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25,138
Gesundheitswesen
20,980
Health care system
18,418
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7,883
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7,872
USA
7,497
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7,392
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7,199
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7,184
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7,087
Health care
6,887
Gesundheitsversorgung
6,878
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6,865
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6,838
Social web
6,005
Online-Handel
5,776
Online retailing
5,758
Online-Marketing
5,147
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5,108
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4,564
Einzelhandel
4,531
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4,446
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4,404
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4,387
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4,380
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3,901
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3,889
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3,888
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3,875
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Filieri, Raffaele
18
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16
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16
Dwivedi, Yogesh Kumar
15
Hajli, Nick
15
Harrigan, Paul
15
Flavián Blanco, Carlos
14
Martínez-López, Francisco J.
14
Hollebeek, Linda D.
13
Ozuem, Wilson
13
Rita, Paulo
13
Agnihotri, Raj
11
Casaló, Luis V.
11
Seo, Yuri
11
Thaichon, Park
11
Brem, Alexander
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Bigné Alcañiz, J. Enrique
9
Constantinides, Efthymios
9
Dolan, Rebecca
9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
Pantano, Eleonora
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Bilgram, Volker
8
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8
Cova, Bernard
8
Dholakia, Utpal M.
8
Ko, Eunju
8
Leimeister, Jan Marco
8
Lorenzo-Romero, Carlota
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Luo, Xueming
8
Schivinski, Bruno
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Edward Elgar Publishing
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Journal of business research : JBR
254
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
90
Technological forecasting & social change : an international journal
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
56
Journal of internet commerce
54
Journal of marketing communications
54
Psychology & marketing
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of advertising : the review of marketing communications
47
The journal of brand management : an international journal
44
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of strategic marketing
41
International journal of consumer studies
40
Journal of electronic commerce research : JECR
39
Information systems research : ISR
38
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
36
International journal of hospitality management
36
Electronic commerce research
35
International journal of electronic commerce : IJEC
35
International journal of technology marketing : IJTMkt
35
Journal of marketing
34
Marketing intelligence & planning
34
International journal of business information systems : IJBIS
33
Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
33
Journal of marketing management : MM
32
Asia Pacific journal of marketing and logistics
31
Business horizons
31
SpringerLink / Bücher
31
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of fashion marketing and management
28
Journal of the Academy of Marketing Science
28
Journal of hospitality marketing & management
27
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ECONIS (ZBW)
6,005
EconStor
2
OLC EcoSci
1
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1
Patient value co-creation in online health communities : social identity effects on customer knowledge contributions and membership continuance intentions in online health communit...
Zhao, Jing
;
Wang, Tao
;
Fan, Xiucheng
- In:
Journal of service management
26
(
2015
)
1
,
pp. 72-96
Persistent link: https://www.econbiz.de/10010504628
Saved in:
2
Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011809713
Saved in:
3
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
10
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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