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Social Web
Beziehungsmarketing
25,192
Relationship marketing
25,164
Electronic Commerce
23,538
E-commerce
20,859
Lieferantenmanagement
17,342
Supplier relationship management
17,295
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11,717
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11,698
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6,895
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6,858
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6,021
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6,021
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5,855
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5,849
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5,808
Online retailing
5,789
Deutschland
5,669
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5,439
Internet
5,426
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4,478
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4,466
Social web
3,645
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3,316
Internet marketing
3,267
USA
3,143
United States
3,057
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2,944
Brand management
2,941
Einzelhandel
2,908
Franchising
2,850
Retail trade
2,823
Vertrauen
2,556
Confidence
2,518
Marketingmanagement
2,464
Marketing management
2,422
Unternehmensnetzwerk
2,227
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2,225
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2,206
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2,181
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Agnihotri, Raj
14
Dwivedi, Yogesh Kumar
14
Hajli, Nick
13
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Heinemann, Gerrit
8
Alavi, Shirin
7
Alt, Rainer
7
Kollmann, Tobias
7
Kumar, Vikas
7
Law, Chun Hung Roberts
7
Ozuem, Wilson
7
Qiu, Liangfei
7
Rana, Nripendra P.
7
Thaichon, Park
7
Turban, Efraim
7
Wirtz, Bernd W.
7
Constantinides, Efthymios
6
Dholakia, Utpal M.
6
Fernandes, Teresa
6
Haenlein, Michael
6
Kamboj, Shampy
6
Martínez-López, Francisco J.
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rita, Paulo
6
Tan, Yong
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Bernoff, Josh
5
Bilgihan, Anil
5
Carlson, Jamie
5
Chan, Hing Kai
5
De Meyer, Bernard
5
Dölling, Steffen
5
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IGI Global
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12
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3
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2
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2
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2
Dgroup
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Organisation for Economic Co-operation and Development
2
Springer Gabler <Firma>
2
Technische Universität Dresden
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Carl Heymanns Verlag
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER <22., 2015, Lugano>
1
Edition Virgines e.K.
1
Fachhochschulbibliothek Münster
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Galileo Press
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1
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1
Institut de Recherche Juridique - André Tunc
1
Institut de recherche juridique-André Tunc / Journées <2016, Paris>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
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Journal of business research : JBR
120
Journal of retailing and consumer services
81
Industrial marketing management : the international journal for industrial and high-tech firms
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of internet marketing and advertising : IJIMA
39
Technological forecasting & social change : an international journal
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of management information systems : JMIS
33
Electronic commerce research
32
The journal of product & brand management
32
International journal of electronic marketing and retailing : IJEMR
31
SpringerLink / Bücher
28
Information systems research : ISR
27
Journal of internet commerce
27
Business horizons
25
International journal of business information systems : IJBIS
25
Journal of strategic marketing
25
The journal of brand management : an international journal
24
Marketing intelligence & planning
23
Journal of electronic commerce research : JECR
22
The journal of business & industrial marketing
22
International journal of electronic commerce : IJEC
20
International journal of hospitality management
20
Journal of promotion management : innovations in planning and applied research
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of marketing communications
19
The journal of services marketing
18
Asia Pacific journal of marketing and logistics
17
Springer eBook Collection
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Journal of hospitality marketing & management
16
Journal of marketing
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of marketing management : MM
15
Journal of open innovation : technology, market, and complexity
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
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ECONIS (ZBW)
3,644
EconStor
1
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1
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
4
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li
;
Wu, Xiaoli
;
Zhang, Yue
;
Zhao, Jie
- In:
International journal of networking and virtual …
15
(
2015
)
2/3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
Saved in:
6
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
7
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
8
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
9
Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business
Sibona, Christopher
;
Walczak, Steven
- In:
International journal of business environment : IJBE
6
(
2014
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10010390817
Saved in:
10
E-business in the 21st Century : realities, challenges and outlook
Xu, Jun
;
Quaddus, Mohammed
-
2010
Persistent link: https://www.econbiz.de/10003856373
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