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~subject:"Social Web"
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Social Web
Consumer behaviour
8
Konsumentenverhalten
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Deleuze and Guattari
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desire
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Business model
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Geschäftsmodell
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Counterculture
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Music scenes
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Exploring virtual worlds : success factors in virtual world marketing
Tikkanen, Henrikki
;
Hietanen, Joel
;
Henttonen, Tuomas
; …
- In:
Management decision : MD
47
(
2009
)
8
,
pp. 1357-1381
Persistent link: https://www.econbiz.de/10009524496
Saved in:
2
New insights into online consumption communities and netnography
Weijo, Henri
;
Hietanen, Joel
;
Mattila, Pekka
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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