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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe; Lim, Dong Jae - In: Journal of marketing communications 29 (2023) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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Exploring the impact of Web 2.0 on knowledge management
Bebensee, Thomas; Helms, Remko; Spruit, Marco René - In: Knowledge management 2.0 : organizational models and …, (pp. 17-43). 2012
Persistent link: https://www.econbiz.de/10009376003
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Does joining social media groups help to reduce students' dropout within the first university year?
Masserini, Lucio; Bini, Matilde - In: Socio-economic planning sciences : the international … 73 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012496489
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Analysing Web 2.0 usage of high school students in the partium region before the Covid-19 pandemic
Zakota, Zoltan - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 258-264
environment in which students of the present age (members of the Z-generation) learn and are taught and trained. As a result … learning activities using ICT. In the current research, the focus is on the use of Web 2.0 tools by students. Although the …
Persistent link: https://www.econbiz.de/10012543132
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Family, external environment and gender attitudes : evidence from students' survey
Zawaira, Tendai; Clance, Matthew W.; Chisadza, Carolyn - 2022
Persistent link: https://www.econbiz.de/10013341332
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Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula; Fantis, Sophia - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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The motivations of college students’ use of social networking sites in travel information search behavior : the mediating effect of interacting with other users
Kim, Sung-Bum; Choi, Kyu Whan; Kim, Dae-young - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 238-252
Persistent link: https://www.econbiz.de/10009775419
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Facebook versus television : advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn; Walker, Josie; Lopez, Tará; Jones, Mike - In: The journal of applied business research 25 (2009) 1, pp. 101-109
Persistent link: https://www.econbiz.de/10003801467