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Social Web
Consumer behaviour
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81,421
Brand management
17,817
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17,404
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13,464
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11,370
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6,374
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6,348
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5,950
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5,853
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5,761
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5,749
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5,723
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5,693
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5,463
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5,261
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5,230
Germany
5,103
Einzelhandel
4,541
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4,523
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4,495
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4,477
Werbewirkung
4,022
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3,972
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3,846
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3,807
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3,753
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3,669
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Filieri, Raffaele
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14
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14
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14
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13
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13
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Veloutsou, Cleopatra
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11
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11
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11
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10
Ko, Eunju
10
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9
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9
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9
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8
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Wallace, Elaine
8
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7
Chen, Huan
7
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Center of Market Oriented Product and Production Management
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Christian Brandstätter Verlag GmbH & Co KG
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eberhard Karls Universität Tübingen
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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1
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Journal of business research : JBR
250
Journal of retailing and consumer services
192
International journal of internet marketing and advertising : IJIMA
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
66
The journal of product & brand management
64
The journal of brand management : an international journal
58
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
International journal of advertising : the review of marketing communications
52
Journal of internet commerce
48
Psychology & marketing
47
International journal of electronic marketing and retailing : IJEMR
46
Tourism management : research, policies, practice
42
International journal of consumer studies
41
Journal of marketing management : MM
41
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Cogent business & management
37
Journal of management information systems : JMIS
37
International journal of hospitality management
36
Electronic commerce research
35
Information systems research : ISR
35
International journal of technology marketing : IJTMkt
35
Journal of fashion marketing and management
35
SpringerLink / Bücher
32
International journal of business information systems : IJBIS
31
Asia Pacific journal of marketing and logistics
30
Young consumers : insight and ideas for responsible marketers
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of travel and tourism marketing
29
Business horizons
28
International journal of electronic commerce : IJEC
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of the Academy of Marketing Science
27
International journal of contemporary hospitality management
26
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ECONIS (ZBW)
5,693
EconStor
5
OLC EcoSci
1
Showing
1
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10
of
5,699
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date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
3
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
4
Organization sustainability communication by
fashion
brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
5
Investigating the impact of social media marketing on research online and purchase offline for
fashion
luxury brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
6
Brands, community and style : exploring linking value in
fashion
blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Saved in:
7
Online behaviour of luxury
fashion
brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
8
Web atmospheric qualities in luxury
fashion
brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
9
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
10
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
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