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Brand as promise
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Social Web
Brand management
17,551
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17,137
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9,178
Consumer behaviour
8,401
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8,362
Brand
8,139
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7,478
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7,374
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2,721
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2,718
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2,228
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1,865
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1,691
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1,645
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1,620
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1,543
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1,530
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1,402
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1,253
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986
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984
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952
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950
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923
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883
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801
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781
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758
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751
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714
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696
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Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
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6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Smit, Edith G.
6
Theobald, Elke
6
Usman, Osly
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fantapié Altobelli, Claudia
5
Harrigan, Paul
5
Huber, Frank
5
Jahn, Benedikt
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Popp, Bastian
5
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Rather, Raouf Ahmad
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Rowley, Jennifer
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1
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Information Resources Management Association
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
102
The journal of brand management : an international journal
63
The journal of product & brand management
56
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing intelligence & planning
16
Journal of marketing
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of fashion marketing and management
13
Psychology & marketing
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Springer eBook Collection
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of advertising research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
1,865
EconStor
3
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1
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1,868
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date (oldest first)
1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
Social media responses and
brand
personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
5
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
6
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
8
Von der Markentechnik zum kollaborativen Branding : Markenführung in der Postmoderne
Mueller, Robert Caspar
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 19-26)
.
2009
Persistent link: https://www.econbiz.de/10003864116
Saved in:
9
Value creation of firm-established
brand
communities
Wiegandt, Philipp
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003890591
Saved in:
10
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
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