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Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value
Wang, Jerred Junqi; Pifer, N. David; Scremin, Glaucio; … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 79-93
Persistent link: https://www.econbiz.de/10012815488
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It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou; Wang, Jerred Junqi; Zhang, James J.; … - In: European Sport management quarterly : ESMQ 20 (2020) 4, pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022
Persistent link: https://www.econbiz.de/10014311258
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Like it or not : Coastal Contacts case sets guidelines for "like-gating" on Facebook
Baker, Thomas A., III.; Brison, Natasha T.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10010257033
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To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10011619288